天黑请闭眼

多元业态升级！“电影+”延伸光影消费链条,多元业态升级！“电影+”延伸光影消费链条_我的网站

一 |     The Indian rupee has shrugged off its early gain of up to 0.5 percent on Thursday trading, as experts predicted more depreciation despite a slew of measures announced by the Reserve Bank of India to boost foreign exchange.,The rupee rose as much as 0.5 percent making the dollar worth 78.90, but it lost momentum in the afternoon, touching 79.255 per dollar in day trading.,"A few weeks back, the RBI tried to control the rupee's fall, but that proved to be short-lived. The measures announced by the RBI on Wednesday will temporarily hold the rupee's fall. Still, it will not last long as the demand-supply gap for the dollar is enormous," Devendra Kumar Mishra, a Delhi-based financial advisor, told Sputnik.,India's central bank exempted commercial banks from cash reserve ratio (CRR) and statutory liquidity ratio (SLR) requirements on foreign exchange deposits into these banks.,The RBI has also removed interest rate caps on deposits invested for more than a year, allowing commercial banks to offer higher interests on foreign currency bank accounts held by non-residents and non-resident external accounts.,Western Investors Set to Return to India, EMEs as Expert Predicts 'Multiple Recessions' in US, EU4 July, 16:14 GMT,Foreign portfolio investors, which removed around $33Bln from Indian equities since the beginning of the year, can now invest in India's short-term bond for less than a year without any limit.,Indian firms can also borrow up to $1.5Bln from foreign lenders, up from the previous $750Mln limit.,Ajay Seth, India's Economic Affairs secretary, said on Thursday that measures provide broad options for prospective investors that may assist the rupee against the dollar.,"We do expect the headwinds to subside over time. Considering the nature of challenges, the measures are also transitory," Seth said.,The RBI data showed that India's total external debt stands at $621Bln against foreign exchange reserves of $593.3Bln as of 24 June, 2022. Of this debt, India will have to pay $267.7Bln in less than a year, and $59.6Bln is due to be paid within the next one or two years. The remaining debt is scheduled to be paid after three years from now.,However, Parag Kar, vice-president of Government Affairs for India and South Asia at Qualcomm, says short-term debt repayment obligations have always been high - in the region of 40 to 45 percent.,"It doesn't matter whether debt obligations are at par or exceed forex reserves, since taking debt and paying up is a continuous process. Hence, we maintain that net outflow on account of this will be small in proportion to forex," Parag Kar said.,The RBI said it has stepped in as required in all segments to alleviate dollar tightness and ensure orderly market functioning. However, observers of currency markets see continued depreciation of the rupee.,"The rupee has strong technical support at 79.50 against a dollar," Anuj Gupta, vice-president of IIFL Securities, claims.,Want to know more? Check out our Koo & Telegram accounts!。

二 |     　　这个暑期，各地积极探索“电影+”融合发展新模式，通过影院场景升级、影视文旅深度融合，不断延伸光影消费链条。在成都，多家影院悄然升级。看电影、逛文创店、喝咖啡、玩游戏，影院正从单一观影空间变身“一站式”消费场景。　　看电影逛影院　　拓展“一站式”消费场景　　走进万达影城锦华万达广场店，琳琅满目的文创产品和潮流玩具映入眼帘。在影院购买衍生品正逐渐成为影迷们的选择。影院还拓展了候场消费场景，让观众从“等电影”变成“逛影院”。　　市民 柏杰：这种体验非常棒，选择非常多，每周来都会有不一样的体验。　　而在拥有百年历史的成影新明电影院，观众既可以走进电影博物馆了解历史，还可以体验影院拓展的文创、咖啡、餐饮等消费场景。　　成都新明电影院值班经理 范念龙：引入消费场景后，顾客也会更愿意到影院来，我们每天整体营收提升大概5%。　　成影国际影城花照壁店将儿童游乐设施引入候场大厅，设置儿童淘气堡、碰碰车、手工制作等项目，“影院+乐园”的模式进一步拓展了影院的消费场景。

三 | 　　市民 赵寿华：可以看电影、可以耍，我们住在附近，经常带娃娃过来。　　据介绍，引入儿童乐园等业态后，新增客流也带动了周边餐饮等消费，实现了观影与消费的双向带动。

四 | “电影+”模式正在为传统影院拓展新的发展空间，焕发市场新活力。　　影城景区商圈联动　　票根串联多元消费场景　　暑期电影消费持续升温，吉林推出“电影+景区+商超+文博”联动消费模式，推动观影场景向多元融合的新型消费业态升级。　　这个暑期，吉林市启动“跟着电影赏美景、品美食”主题活动。

五 | 在市区多家影城大厅，常态化设置文创展销专区，同步推出面塑、木雕等非遗手工艺品现场展示，让观影等候时间变成文化体验时间。　　依托全市各大影院，当地持续拓展跨界消费新场景，传统观影场所集观影、文化体验、休闲购物于一体，观影客流、商圈人气双向攀升。

六 | 　　吉林市某影城工作人员 李明亮：票根联动的活动让我们影院的客流量大大增加了，目前每天的客流量比之前增加了50%以上。　　活动期间，市民、游客凭观影票根，可享受全市多家景区、博物馆门票立减、免费体验等优惠政策。与此同时，当地还开启了“松花江畔公益电影放映季”，增添沉浸式观影新体验。　　吉林市委宣传部电影处处长 冷志加：本次活动自8月初启动，持续贯穿整个暑期档至10月末，活动累计吸引市民游客5万余人次参与票根打卡、观影体验、文旅消费活动。

七 | 　　跟着电影去旅游　　打造沉浸式文旅体验　　依托电影文化资源，“电影＋文旅”持续释放消费活力。暑假期间，黑龙江鹤岗推出“跟着电影去旅游”系列主题活动，串联多处电影文化场馆与餐饮、游乐等消费场景，打造沉浸式文旅体验。　　鹤岗是东北电影制片厂的诞生地，当地将城市记忆博物馆等展馆串联起“电影文化寻访路线”，游客可以通过老电影展映、历史展览以及互动式的光影体验， 触摸光影历史的温度。　　游客 李添杭：沉浸感受创作趣味，馆内还有很多打卡盖章点，整体参观体验丰富又新颖，能体会到本地独有的影视文化。

八 | 　　当地还推出电影惠民活动，观众凭电影票根，可在特色餐饮、水上乐园等场所享受消费优惠，同时，凭合作商户消费凭证可以享受电影票购票优惠。　　鹤岗市某商场经理 鹿馨文：我们打破单一观影模式，把吃、玩、观影串成一站式夏日体验，既给市民实实在在的优惠，也带动水上游乐、本地餐饮、影院多方客流。　　此外，当地常态化举办群众观影季活动，融合美食、观影、演艺、露营等多元业态。系列活动推出后，吸引了大量周边城市游客，有效将银幕热度转化为旅游客流与消费增量。　　鹤岗市委宣传部新闻出版科科长 张爽：我们将常态化开展跟着电影品美食、跟着电影赏非遗、职工惠民观影、群众观影季等特色活动。以影视为桥梁、文旅为载体，用心讲好光影故事。

Current article:http://www.yuejinhuapennuochoudengying.cyou/shx/20260826/5923044.html

Published on:03:53:36