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2 individuals sentenced in China for illegal sale of controlled stimulants following US intelligence tip-off_我的网站

一 |     

　    一键部署OpenClaw        

     

    

      刚接触广告联盟的人，看到CPC、CPM、CPA、CPS这一串英文缩写容易犯晕。

二 | 其实这四个东西就是广告联盟的四种计费方式，搞明白区别对你选联盟、选广告位都有帮助。    

CPC就是按点击计费，全称Cost Per Click。    

    Latest newsA court in Wuhan, Central China's Hubei Province, has sentenced a man surnamed Xia and his son to six years and five and a half years in prison, respectively, for selling controlled stimulant substances. The verdict followed a two-year police investigation, which was initiated after China's Ministry of Public Security received a tip-off from the US Drug Enforcement Administration (DEA), Chinese Central Television (CCTV) reported on Tuesday.
The case dates back to June 2023, when the US DEA, operating under the Department of Justice, notified China's MPS of an arrest involving a Chinese national charged with trafficking sensitive chemicals. The MPS subsequently directed public security authorities in Hubei to launch an investigation.
Further investigations found Xia and his son had sold and shipped large quantities of non-scheduled precursor chemicals overseas.
Beginning in May 2021, the two suspects registered several shell trading companies and hired employees to fabricate information about the companies' production, business and transportation capabilities on domestic and overseas websites. 
They posted large numbers of advertisements for non-scheduled chemicals, sourced the products domestically after receiving orders from overseas buyers, and shipped them abroad through international freight forwarding companies, according to the CCTV report.
During a two-year investigation, police found that some of the chemicals sold by the duo included stimulant substances controlled under Chinese regulations.
The court found that Xia and his son organized others to illegally sell controlled stimulant substances in 123 transactions between November 2021 and July 2024, with total sales exceeding 1.69 million yuan ($235,000).
On August 14, 2026, the court convicted both defendants of illegal business operations, sentencing Xia to six years in prison and his son to five years and six months. Both were also fined.
Police reminded companies and individuals engaged in chemical trading and export businesses to strengthen their legal awareness, strictly comply with relevant Chinese and foreign laws and regulations, and follow warning notices issued by China's national anti-drug authorities in August 2019, November 2023, November 2025 and May 2026 to guard against legal risks.
Global Times
。用户看到广告不花钱，只有点击了广告才算一次有效行为。广告主按每次点击付费，网站主按每次点击拿钱。Google AdSense主要以CPC为主，百度联盟也有不少CPC广告。    

举个例子：一个广告的CPC出价是2元，你的网站展示了1000次这个广告，有10个人点了，那你赚的就是10次乘2元等于20元。

三 | 展示次数不直接产生收益，点击才是关键。

四 |     

CPC适合什么网站？内容类网站、资讯站、博客这种，用户在浏览内容时看到感兴趣的广告顺手点一下，转化路径短。单价从几分钱到几块钱不等，看行业和广告主出价。

五 |     

CPM是按千次展示计费，全称Cost Per Mille。不管用户点不点，广告在你网站上展示1000次就收一次钱。这种模式对流量大的网站比较友好，因为哪怕点击率低，光靠展示量也能赚一笔。    

举个例子：CPM出价10元，你网站一天有5000次广告展示，那当天的CPM收益就是5乘10等于50元。CPM广告的品牌曝光类居多，单价相对低，但胜在稳定。    

CPM适合什么网站？流量大但点击率不高的网站，比如工具类、查询类网站。用户来了用完就走，不一定点广告，但展示量大，靠量也能赚。    

CPA是按行动计费，全称Cost Per Action。用户不光要点广告，还得完成一个指定动作才算数，比如注册账号、填写表单、下载APP。

六 | 单价比CPC高不少，但转化率低得多。

七 |     

举个例子：一个游戏广告的CPA出价是30元，用户点了广告进入注册页面，填完手机号注册成功，你拿30元。但如果用户只点了没注册，一分钱没有。

八 |     

CPA适合什么网站？垂直类、有明确用户群体的网站。

九 | 比如你做考研论坛，挂个在线教育机构的CPA广告，用户注册转化率会比较高。泛流量站做CPA效果通常不好。    

CPS是按销售计费，全称Cost Per Sale。最彻底的一种，用户通过你的广告链接下单购买了商品，你才拿钱。佣金比例一般是商品价格的5%到50%，看品类。    

举个例子：你在网站放了个淘宝联盟的CPS链接，用户通过你的链接买了一台3000元的手机，佣金比例3%，你赚90元。但如果用户点了链接没买，或者加了购物车但没付款，都没有收益。    

CPS适合什么网站？导购类、测评类、推荐类网站。用户来你网站本来就是要做购买决策的，顺手通过你的链接下单很自然。比如“什么值得买”这种导购站，CPS就是主要收入来源。    

四种模式怎么选？不用纠结选哪个，大部分广告联盟会自动匹配。你需要做的是了解自己网站的流量特点，流量大但点击率低就多争取CPM广告，内容垂直用户精准就多接CPA和CPS。

十 | 实际操作中混搭效果最好，CPM保底加CPC增量加CPA/CPS冲高收益。

            

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Published on:08:45:22